As an employment attorney, you represent clients facing challenging and often distressing workplace issues—wrongful termination, discrimination, harassment, and other unfair practices that threaten their livelihoods. Your clients look to you for justice, guidance, and a resolution that helps them reclaim stability.
But in a market filled with competing employment attorneys, how can you ensure these clients find you? It comes down to mastering the power of Google.
When someone suddenly finds themselves in a hostile work environment or facing unjust treatment, they turn to Google, searching for terms like “employment lawyer in [city]” or “wrongful termination attorney near me.” They need immediate answers and a trusted advocate who understands their struggles.
If your website doesn’t appear in those critical top spots, you’re virtually invisible to these clients. But if you can secure those positions, you become the attorney they trust to guide them through challenging times. That’s where effective SEO can make all the difference.
Why Our Hybrid SEO Strategy Works for Employment Lawyers
At Mammoth Media, we leverage a hybrid SEO strategy that drives real, measurable results by targeting multiple areas of Google’s search ecosystem. Unlike traditional approaches that focus on a single area, our method covers local listings, organic results, and paid ads, maximizing your firm’s visibility and lead generation potential.
How Mammoth Media Can Boost Your Employment Law Firm
For employment law firms, SEO is one of the most impactful tools for driving new business. There’s no substitute for appearing at the top of Google when clients actively seek your services.
Many users are savvy enough to skip paid ads in favor of organic listings, which they see as more reliable and unbiased. Our SEO strategy is designed to capitalize on this, providing your firm with long-term, sustainable visibility.
Key Benefits of Our SEO Services for Employment Law Firms
- Sustained Growth in Traffic and Leads: While Google Ads can bring traffic quickly, keywords in employment law can be costly, requiring ongoing monthly investment. SEO, however, provides a stream of traffic that doesn’t involve direct ad spending. Once you achieve high rankings, you receive leads around the clock without additional costs per visit.
- Build Trust and Authority: Organic listings are generally perceived as more trustworthy. Your Google Business Profile further enhances credibility, showing reviews, photos, and key details that make it easier for clients to connect with you directly from search results.
- Higher ROI Compared to PPC: While SEO is competitive, it’s typically more cost-effective over the long term than pay-per-click advertising. Large competitors may have big budgets, but with a smart SEO strategy, your firm can outrank them without overspending.
Our Hybrid SEO Approach in Action
1. Technical Website Optimization
A successful SEO campaign starts with optimizing your site’s technical foundation. We conduct a comprehensive audit and fine-tune key elements:
- Site Speed: Faster loading times improve the user experience and positively impact rankings.
- Mobile Optimization: Google’s mobile-first indexing prioritizes mobile-optimized websites, so we ensure your site functions seamlessly across all devices.
- Structured Data (Schema Markup): Structured data allows search engines to better understand your site, enhancing visibility and improving click-through rates.
- Broken Links and Redirects: Fixing broken links and implementing redirects helps maintain credibility and SEO value.
- Keyword-Rich Titles and Meta Descriptions: Optimized titles and descriptions increase click-through rates and ensure your content aligns with search intent.
2. Local SEO Optimization
Ranking in Google’s local “Maps Pack” requires targeted local SEO efforts:
- Google Business Profile Optimization: Ensuring your NAP (name, address, phone) is accurate and providing comprehensive business details.
- Local Business Schema Markup: Structured data that highlights your firm’s location and services for better local visibility.
- Review Management: Encouraging and managing client reviews to boost your online reputation.
- Local Link Building: Securing links from local businesses and directories signals your firm’s relevance within the community.
- Localized Content: Developing content focused on local issues, news, and events to strengthen your local presence.
3. Content Strategy and Creation
Our approach to content development begins with a complete audit and includes:
- Keyword Research: Identifying high-value keywords for employment law services.
- On-Page Optimization: Enhancing your site’s existing pages with optimized headings, images, and content.
- New Content Development: Creating pages for specific practice areas, blog posts, and FAQs to engage potential clients.
- Content Promotion: Amplifying your content through outreach and social media to attract more traffic and quality backlinks.
4. High-Quality Link Building
Links from credible sources are essential for ranking. Our strategy focuses on earning high-quality, relevant links from trusted websites to build authority and strengthen your position in search results.
5. Local Service Ads (LSAs)
Local Service Ads (LSAs) offer a cost-effective option by charging only for leads. Positioned at the top of search results with the Google Guarantee badge, LSAs provide a high level of credibility. We manage the entire LSA setup and optimization process to maximize lead generation.
Is Mammoth Media a Good Fit for Your Employment Law Firm?
Our SEO services are designed for firms committed to growth, which is why we limit the number of new clients each month to ensure focused, high-quality service.
We’re a great fit if you:
- Are a decision-maker at an employment or labor law firm
- Generate over $1M in annual revenue
- Are ready to invest $5,000+ per month in SEO
- Have a dedicated intake system for leads
- Want to scale your firm with a strategic approach to SEO
If this aligns with your firm’s goals, let’s discuss how Mammoth Media’s hybrid SEO strategy can elevate your client acquisition.