Family law is one of the most competitive legal fields, with new firms entering the market every day. Top firms invest heavily to maintain their position and suppress competition. Marketing options for family law firms are diverse—ranging from social media and video content to billboards and digital advertising. While all these methods can be effective, nothing compares to the consistent lead generation potential of search engine optimization (SEO).
Many family law firms have tried SEO but were disappointed by slow, costly campaigns that failed to deliver. The issue often isn’t SEO itself but outdated approaches that don’t adapt to ongoing changes in search algorithms. When executed with the right strategy, SEO can significantly multiply your leads and provide sustainable growth.
The Hybrid SEO Approach for Family Lawyers
Unlike traditional SEO strategies that focus on a single aspect of search, our hybrid approach leverages multiple areas within Google’s ecosystem to maximize visibility.
For example, a search for “divorce attorney near me” shows various result types:
- Local Ads
- Organic Listings
- Google Maps Pack
Many SEO campaigns fail because they focus on only one of these areas. Our hybrid strategy targets all high-impact sections within Google’s search results, driving consistent and qualified leads.
How Our SEO Services Drive Results for Family Law Firms
1. Technical SEO Optimization
Our team optimizes your website’s technical performance to meet Google’s standards for usability and speed. Key areas include:
- Site Speed: Faster load times improve user experience and help boost rankings.
- Mobile-Friendliness: With mobile-first indexing, Google prioritizes sites that are optimized for mobile devices.
- Structured Code: Clean, organized HTML and CSS help Google crawl and interpret your site accurately.
- Schema Markup: Enhanced listings with structured data make your site more visible in search results.
- Broken Links & Redirects: Fixing broken links and using 301 redirects maintains site credibility and link equity.
- Optimized Titles & Meta Descriptions: Well-written, keyword-rich titles and descriptions help improve click-through rates.
2. Local SEO Enhancements
Ranking in Google’s local “Maps Pack” requires additional local SEO strategies:
- Google Business Profile (GBP) Optimization: Ensuring accurate NAP (name, address, phone) information and an optimized profile with photos and business details.
- Schema Markup for Local Businesses: Helps search engines understand your firm’s relevance to the local community.
- Client Reviews & Ratings: Actively managing and encouraging client reviews improves your reputation.
- Local Link Building: Earning links from local directories and organizations establishes your presence within the community.
- Localized Content: Developing content focused on local events and issues enhances relevance for local searches.
3. Content Strategy & Publishing
Our SEO campaigns start with a full audit of your site’s content, followed by targeted improvements:
- Keyword Research: We map keywords relevant to family law and divorce services.
- On-Page Optimization: Updating headings, meta tags, and internal linking for SEO effectiveness.
- New Page Creation: Developing pages for specific practice areas or locations to improve reach.
- Content Creation: Producing blog posts, FAQs, and resources that add value and authority.
4. Quality Link Building
Building high-quality backlinks from trusted sources improves your site’s authority. We focus on relevant local links that strengthen your presence within the community.
5. Local Service Ads (LSAs)
LSAs allow you to pay per lead, offering a cost-effective way to drive calls and messages. Earning the Google Guarantee badge also builds credibility, as it shows your firm has met Google’s high standards.
Is Your Family Law Firm a Fit for Our SEO Services?
Our SEO services are designed for firms ready to invest in sustainable growth. We take on only a select few clients per month to ensure focused attention and top-tier results.
Our services are ideal if you:
- Are a decision-maker at a family law or divorce firm
- Generate over $1M in annual revenue
- Can invest $4,000+ per month in SEO
- Have a strong intake system for leads
- Are ready to scale your firm with strategic SEO
If this sounds like your firm, let’s discuss how our hybrid SEO approach can drive results for you.