As a bankruptcy attorney, you offer clients a fresh start when they’re facing some of their most challenging moments. These individuals and businesses are overwhelmed and need guidance—and in the crowded online world of bankruptcy law, being visible is key to helping them find you.
Perhaps you’ve already tried different marketing strategies: running ads, blogging, or even experimenting with SEO. Yet, if you’re like many attorneys, you may not have seen the influx of new clients you were hoping for.
In today’s fast-evolving digital world, if you’re not showing up on the first page of Google for searches like “bankruptcy lawyer near me” or “file for bankruptcy,” you’re missing out on a significant pool of potential clients. Being an exceptional attorney is only part of the equation—clients need to find you online.
The Hybrid SEO Strategy for Bankruptcy Attorneys
Mammoth Media has helped bankruptcy firms achieve higher search rankings for over a decade with our unique hybrid SEO strategy. Unlike typical approaches that focus on just one part of Google’s search results, our strategy covers multiple areas—such as local listings, organic search, and paid ads—to ensure maximum visibility.
Most SEO efforts fall short by targeting only one section of the results page. Our hybrid approach gives you the best chance to capture clients’ attention wherever they’re searching.
How Mammoth Media Can Help Your Bankruptcy Law Firm
When it comes to driving new business for bankruptcy attorneys, SEO is one of the most effective tools available. Appearing at the top of Google when prospective clients are actively seeking your services is invaluable.
Although Local Service Ads and Google Ads occupy the top slots, today’s clients often recognize these as paid placements. Many people skip the ads in favor of organic results, which they view as more reliable and unbiased. Here’s how our SEO services benefit your firm:
- Increased Traffic and Leads That Grow Over Time: Google Ads can be costly, especially for high-value keywords in bankruptcy law. SEO, however, provides long-term traffic without monthly ad costs. With a well-executed SEO strategy, you can secure top positions that drive a steady flow of free, high-quality leads.
- Build Trust and Authority in Your Market: Organic listings tend to be seen as more credible. Your Google Business Profile further supports your firm’s reputation by showing reviews, photos, and essential business details, making it easier for clients to reach you directly from the search results.
- Achieve a Strong Return on Investment: While SEO is competitive, it’s often more cost-effective than pay-per-click ads over time. Major competitors may have large budgets for ads, but a smart SEO strategy allows you to outperform them without overspending.
Our Hybrid SEO Approach in Action
1. Technical Website Optimization
We start with a complete technical audit to ensure your website meets Google’s standards for usability and speed. This includes:
- Website Speed: Faster load times improve user experience and can positively impact rankings.
- Mobile-Friendliness: With Google’s mobile-first indexing, a responsive, mobile-optimized site is essential.
- Structured Data Markup (Schema): Rich data like reviews and business information help Google understand your site and make it more visible.
- Broken Links & Redirects: Fixing broken links and implementing redirects where needed to retain link equity.
- Optimized Titles & Meta Descriptions: Engaging, keyword-focused titles and descriptions boost click-through rates from search results.
2. Local SEO Enhancements
Securing a spot in Google’s local “Maps Pack” requires extra local SEO efforts, including:
- Google Business Profile Optimization: Complete and consistent NAP (name, address, phone) information, along with photos and business details.
- Schema for Local Businesses: Structured data markup helps Google recognize your firm’s local relevance.
- Review Management: We encourage clients to leave reviews and monitor feedback to build your online reputation.
- Local Link Building: Building connections with local businesses and organizations signals your firm’s presence in the community.
- Localized Content: Content tailored to your location enhances relevance for local searches.
3. Content Creation & Optimization
Quality content is at the heart of successful SEO. We start with a deep content audit and develop a custom content plan:
- Keyword Research: Identifying the keywords that will drive the most valuable traffic.
- On-Page Optimization: Updating titles, headers, images, and content on existing pages to align with target keywords.
- New Content Development: Creating pages for practice areas, blog posts, and FAQs to cover relevant topics.
- Content Promotion: Promoting content through outreach and social media to attract more visitors and links.
4. High-Authority Link Building
Quality links from reputable sites are a critical ranking factor in SEO. We focus on acquiring high-quality, relevant links from trusted sources, strengthening your site’s authority and driving better rankings.
5. Local Service Ads (LSAs) Setup and Management
Google’s LSAs allow bankruptcy firms to pay only for direct leads, making it a cost-effective choice. We handle the entire setup and ongoing management, including ad account creation, profile verification, and continuous optimization for maximum results.
Is Mammoth Media’s SEO Service Right for Your Bankruptcy Firm?
Our SEO services are designed for firms ready to invest in growth, which is why we limit our intake to ensure each client receives premium service and results.
Our services are a great fit if you:
- Are a partner, owner, or executive at a bankruptcy law firm
- Generate over $1M in annual revenue
- Are ready to invest $6,000+ per month in SEO
- Have a strong intake system to handle new leads
- Are eager to expand and grow your firm
If that sounds like your firm, let’s talk about how Mammoth Media’s hybrid SEO approach can elevate your lead generation to the next level.